Most people associate blue with coolness and reds or yellow with warmth. In truth, red is the coldest color and blue is the hottest.
In photography, you may want to add a sense of warmth to a photo by adding a cool color such as yellow. Adding a hot color like blue gives a sense of coolness to the photo.
Changing the mood can be done by tweaking the white balance setting. To add emotional warmth, choose a cooler light. Drop down a setting from daylight to fluorescent or tungsten. To create emotional coolness, choose a warmer light setting. Move up from daylight to cloudy.